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9.0.x
9.0.x
  • Overview
    • About Varbase
    • Roadmap
    • Release Cycle and Supported Versions
    • How to Get Support
  • Developers
    • Getting Started
    • Installing Varbase
      • Requirements
      • Installing Varbase with DDEV
      • Installing Varbase with Lando
    • Understanding Varbase
      • Basic Concepts
      • Core Components
        • Varbase Core
          • Varbase Admin
          • Varbase Page
          • Varbase Security
          • Varbase Webform
          • Varbase Default Content
          • Varbase Tour
        • Varbase Media
        • Varbase Editor
        • Varbase Email
        • Varbase SEO
        • Varbase Workflow
        • Varbase Layout Builder
          • Varbase Landing page (Layout Builder)
          • Varbase Heading Block
          • Varbase Rich Text Block
          • Varbase HTML Code Block
          • Varbase Media (Image/Video) Block
          • Varbase Gallery Block
        • Varbase Total Control Dashboard
        • Vartheme Claro
        • Vartheme BS4
      • Optional Components
        • Varbase API
        • Varbase Internationalization
        • Varbase Media Hero Slider
        • Varbase Carousels
        • Varbase Blog
        • Varbase Search
        • Varbase Social Single Sign-On
        • Varbase Media Twitter
        • Varbase Media Instagram
        • Varbase Content Planner
        • Varbase Bootstrap Paragraphs
          • Varbase Bootstrap Paragraphs Text and Image
        • Varbase Landing Page (Paragraphs)
      • Additional Components
        • Varbase Media Header
        • Varbase FAQs
        • Varbase Reports
        • Varbase Commerce
        • Varbase YouTube Import
      • Development Components
        • Varbase Development
        • Varbase Style Guide
        • Reroute Email
        • Varbase Updates Helper
    • Configuring a Varbase Site
      • Navigation
        • Defining Active Menu Trail Using Menu Position
      • Using View Modes Inventory
      • Content Moderation and Workflows
      • URL Aliases in Varbase/Drupal
        • Configuring URL Aliases
        • Managing URL Aliases
      • Managing URL Patterns for Multilingual Websites
      • Managing Date and Time Formats to Display Across the Site
      • Using Varbase Layout Builder
        • Creating a Landing Page With Varbase Layout Builder
        • Activating Varbase Layout Builder for Content Types
      • Configuring Pathologic When Going Live
      • Configuring SEO Features
        • Disallow Oembed Media Links
      • Configuring Security Features
        • Spam Protection
        • Password Policies
        • Other Security Kits
        • Flood Contorl
        • Enable HTTP Password Authentication
      • Configuring JSON:API Features
      • Configure Varbase Media Hero Slider
      • Configuring Varbase Media Header
      • Configuring Varbase Mailer Settings
        • Configure Symfony Mailer
        • Configure Swift Mailer
        • Switch From Swift Mailer to Symfony Mailer
      • Entity Definition Update Manager Class
      • Module Installer Factory Class
    • Theme Development with Varbase
      • Understanding The Vartheme Base Theme
      • Creating Your Own Theme
      • Local Tasks and Moderation Sidebar
      • Add Preloaded Fonts in Vartheme
      • Switch From Node SASS to Dart SASS for Old Sub-Themes
    • Launching a Varbase Site to Production
    • Updating a Varbase Site
      • Understanding Varbase Updater Package
      • Handling Patches When Updating
      • Handling Configuration Updates
      • Updating Varbase to work with Composer 2.0
      • Updating Drush to the Latest Stable Version
      • Version Update Guides
        • Updating Varbase ~9.0 to Drupal 10
        • Switch from CKEditor 4 to CKEditor 5 in Varbase ~9.1.0
        • Updating from Varbase 8.x to 9.x
    • Varbase Patches
    • Frequently Asked Questions (FAQs)
    • Extending Varbase
      • Overriding Varbase
      • Creating Your Own Feature
      • Creating A Sub Profile From Varbase
        • Varbase Sub Profile Generator
        • Varbase Sub Profile Basic Template
        • Varbase Sub Profile Basic Project Template
      • Install Needed YARN and Gulp Tools
      • Compiling Provided Component Styles
      • Check Standards/Practice Coding And Linting
  • Content Designers
    • Terminology
    • Accessing the Administration Area
      • Website Environments
    • User Management
      • Allow Email/Username Login & Registration
      • Default Roles and Site Personas
        • Edit Roles' Permissions
        • Managing Roles
      • Add User
      • Edit User
      • Masquerading as another user
    • Dashboard
      • Reports
    • Content Structure
      • EntityQueues
      • Menu Management
        • Add Menu Items
        • Update Menu Items
        • Adding a Page to the Menu
      • Taxonomies
        • Manage Vocabulary
        • Edit Vocabulary
        • List Terms
        • Add Terms
        • Reorder and Edit Terms
      • Webforms
        • Setting up Emails Handler Conditions
        • Setting up Confirmations Message Settings Types
    • Content Management
      • Create Content
        • Add a Basic page
        • Add a Landing page
        • Add Blog
        • Add Media
          • Image
          • Remote video
          • Video
      • Modify Content
      • Delete Content
      • Preview Content
      • Bulk Edit Content
      • Content Moderation
      • Publish Content
      • URL Alias
    • About Layout Builder
      • Section
      • Custom Blocks
        • Heading Block
        • Basic Block
        • Media Block(Image/Video)
        • Rich-Text Editor “WYSIWYG”
      • Managing Blocks
    • Search Engine Optimization
      • XML Sitemap
      • Meta Tags in Varbase
      • URL Redirects
      • Domain Redirects
      • Prevent a Single Content From Being Indexed
    • Site Configuration
      • System
        • Clearing Varbase Cache
        • Google analytics
        • Mail templates
      • User interface
      • Development
      • Varbase settings
      • Web services
    • Common Error Handling Tips
  • Contributing
    • Contributing to Documentation
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  1. Content Designers

Search Engine Optimization

SEO Tips

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.

The following is a list of tips for Editors to follow as a guideline when adding content to the site:

Tip
Description

Use Semantic HTML Elements

*Use headings properly: H1, H2, H3 …

*Avoid using more than one H1 in each page. Each page already is set to have the page title as H1 therefore, in the rich text you should use H2 and below.

*Avoid not specifying a hierarchy in headings in your page. In the rich text it is best to have subtitles within your text and use headings to do this.

Proper and Unique Page Title Patterns

Every single page has a different title

*Keep it short, direct, and concise

*Keep it relevant

*Avoid overly long title (more than 65 characters)

*Avoid stuffing keywords in titles

*Avoid choosing a title that has no relation to the content on the page

*Avoid using a single title across all of your site’s pages or a large group of pages

Metadata, Meta Tags

Meta tags describe the pages’ content to search engines

*Avoid duplicating description across all or some pages

*Avoid overly long meta descriptions

*Avoid irrelevant meta descriptions

Image ALT Attributes are Required

Alt text (alternative text), also known as "alt attributes" or “alt descriptions”.

*Describes the appearance and function of an image on a page

*Important for “Accessibility” - screen readers - and “Image SEO”

*Avoid missing alt text

*Avoid stuffing alt text with keywords

Use Human-Friendly URLs

A URL that is human-friendly, is search engine friendly

*Avoid URLs with a lot of query strings http://www.mysite.com/SubPage.aspx?PageId=303&MenuId=83

*Avoid stuffing keywords in URLs

*Avoid spaces and special characters in URLs

Make Your Site Secure - HTTPS

*Google announced on August 06, 2014 that HTTPS is ranking signal

*Increases visitor confidence

*Improves security

This will be technically done on the server directly.

Prevent URLs Pitfalls

Each unique page should be accessed from a single URL only

*Use redirects to maintain a single domain (with or without www)

*Use redirects to maintain a single page URL *Do not create duplicate content

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Last updated 1 year ago