Varbase bundles several SEO-related enhancements for top-notch search engine optimization.
Varbase SEO features are bundled through the Varbase SEO module. GitHub: https://github.com/Vardot/varbase_seo Drupal.org: https://www.drupal.org/project/varbase_seo​
After building a project using the varbase-project
template, you can see the code of the Varbase SEO module in:
project_directory|-- docroot|-- modules|-- contrib|-- varbase_seo
These modules include:
Module | Purpose |
RDF module (in Drupal core) | Enriches your content with metadata to let other applications (e.g. search engines, aggregators) better understand its relationships and attributes. |
​Metatag module and its submodules | Manage meta tags for all entities. |
​Pathauto module | Provides a mechanism for modules to automatically generate aliases for the content they manage. |
​Redirect module and its submodule | Allows users to redirect from old URLs to new URLs. |
​Schema.org Metatag module | Base module for creating Schema.org JSON-LD structured data defined with Metatag module. |
​Real-time SEO for Drupal module | Adds Real-time SEO page analysis and configuration |
​Script Manager module | Manage JavaScript snippets included in your website. |
When you install Varbase, Google Analytics and/or Google Tag Manager modules can be optionally installed.
[insert screenshot of install optional components]
The Google Analytics module adds the Google Analytics web statistics tracking system to your website.
The module allows you to add the following statistics features to your site:
Single/multi/cross domain tracking
Selectively track/exclude certain users, roles and pages
Monitor what type of links are tracked (downloads, outgoing and mailto)
Monitor what files are downloaded from your pages
Custom dimensions and metrics support with tokens
Custom code snippets
Site Search support
AdSense support
Demographics and Interests support (formerly known as DoubleClick remarketing support)
Anonymize visitors IP address
DoNotTrack support (non-cached content only)
Drupal messages tracking
Modal dialog tracking (Colorbox)
Access denied (403) and Page not found (404) tracking
Cache the Google Analytics code on your local server for improved page loading times
Enhanced Link Attribution support
User ID tracking across devices
Changing URL fragments can be tracked as pageviews
Debug mode with analytics_debug.js
The Google Tag Manager module allows your site to integrate with Google Tag Manager (GTM) application, which allows you to deploy analytics and measurement tag configurations from a web-based user interface (hosted by Google) instead of requiring administrative access to your website.
To use the module, sign up for GTM and obtain a "container ID" for your website. For development purposes, create a GTM environment for your website.
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