Meta Tags in Varbase

Site-wide Meta Tags Configuration

Varbase utilizes the Metatag Drupal module and other modules such as Metatag to implement best-in-class Search Engine Optimization best practices.

Meta tags are configured by default for the available pages in a Varbase site. You can edit all Meta tags using the Super admin role by navigating to:

  1. Navigate to Administration \ Configuration \ Search and metadata \ Metatag

  2. You'll see a list of available meta tag default configuration for each page pattern. Click on Edit to edit the patterns

  3. To add a new default meta tag configuration to a new pattern, click on "+ Add default meta tags" and choose the type of the pattern from there (e.g. Your new content type)

Available Meta Tags in Varbase

Varbase comes with the following meta tag groups installed and configured by default:

Meta tag Group


Basic tags

Basic meta tags such as title, description, abstract and keywords.


Meta tags that specify advanced information such as content language, short URL, referrer policies, cache control, robots settings.

Open Graph

Provides support for Open Graph Protocol meta tags.


A set of meta tags specially for controlling advanced functionality with Facebook.

Google Plus

Provides support for Google's Plus meta tags.

Twitter Cards

Provides support for Twitter's Card meta tags. Article

Adds to the JSON LD array. Creates Article, BlogPosting, SocialMediaPosting, Report, ScholarlyArticle, TechArticle or APIReference. ItemList

Adds to the JSON LD array. WebPage

Adds to the JSON LD array. Creates WebPage, ItemPage, AboutPage, CheckoutPage, ContactPage, CollectionPage, ProfilePage, SearchResultsPage. WebSite

Adds to the JSON LD array.

Site verification

Verifies ownership of a site for search engines and other services.

Alternative language links (hreflang)

Provides support for the hreflang meta tag with some extra logic to simplify it.

Mobile & UI Adjustment

Apple & iOS


Windows & Windows Mobile

Provides support for meta tags used to control the mobile browser experience.

Other additional modules can be installed to provide more meta tag groups. This includes (but not limited to):

  • Metatag: App Links

  • Metatag: Dublin Core

  • Metatag: Favicons

  • Metatag: Google Custom Search Engine (CSE)

  • Metatag: Open Graph Products

  • Book

  • Course

  • Event

  • HowTo

  • Image Object

  • JobPosting

  • Movie, Series, Season, Episode

  • Organization

  • Person

  • Place

  • Product

  • QAPage and FAQPage

  • Recipe

  • Review

  • Service

  • SpecialAnnouncement

Enable Meta Tag Overriding on Content Types

You can identify which meta tag groups (i.e. Simple, Advanced, Open Graph, Facebook ... etc.) to be available on which content type. This means that editors can override default meta tag configuration on an individual piece of content.

To enable meta tag groups, navigate to:

  1. Navigate to Administration \ Configuration \ Search and metadata \ Metatag \ Settings

  2. Under each desired content type or entity type, select the designed meta tag groups to be available on edit or add forms

Note that unselected groups will not appear on the edit or add forms for that entity type, reducing the size of the form and increasing performance. If no groups are selected for a type, all groups will appear.

Overriding Meta Tags for a Single Piece of Content

In Varbase, roles that can add and edit content (such as Editors, Content admins, SEO admins, and Site admins) can override the default meta tags for an individual piece of content. This is really helpful for specific scenarios like:

  1. Override the default generated meta tags for a blog post

  2. Configure special meta tags for a landing page

  3. Prevent a specific page from being indexed by search engines

Overriding meta tags can be done when editing or adding new content from the sidebar.

See the below example of how to prevent a single piece of content from being indexed:

pagePrevent a Single Content From Being Indexed

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